Page 10 - Annual Report 2015 EN
P. 10
1 Joint Address by the Chairman and the CEO
aiming to deliver a unique airport solutions, thus creating a personalised through the “Fly me to the Moon”
experience to passengers and visitors, experience for each passenger. artistic programme which hosts live
generating, at the same time, revenues Within this context, we noted the performances of distinguished artists
for the airport company. The airport’s emerging demand for Wi-Fi access and groups, such as the Athens State
shopping centre indeed demonstrated at the Main Terminal Building and Orchestra, the Greek National Opera
a remarkable performance as a result upgraded “ATH Free”, our user- and numerous contemporary artists.
of traffic growth and the outstanding friendly free wireless internet service.
performance of the fully renovated In addition, taking advantage of new As a responsible Neighbour, our 2015
and expanded Extra-Schengen retail digital channels, we used social media Local Communities Action Plan focused
area. Main design characteristics to their fullest potential, providing primarily on educational and social
included the centralisation of the personalised information to users and issues in light of the on-going economic
security screening facilities at the customers and enhancing awareness. recession, thus underlining AIA’s role
entrance of the Extra-Schengen AIA claims an international first for as a social partner. In addition, our
area, which allowed passengers to introducing flight airport information strong environmental performance was
visit the retail units stress-free from through Facebook Messenger, an honoured with a number of important
relevant procedures, the creation of a already awarded service branded as distinctions, while we renewed our
duty free walk-through concept and “ATH Messenger” which provides certification for Environmental
the creation of approximately 500 real time, accurate information on Management & Services in accordance
square metres of additional retail flight status, Airport Shops, Food & with the ISO 14001:2004 standard.
space. New retail and catering units Beverage, as well as available offers to
were developed in the renovated mobile, tablet or laptop users. With regard to our environmental role,
area, incorporating elements from AIA’s Airport Carbon Accreditation
the prevailing new contemporary With the aim to promote digital was renewed at Level 3 (Optimisation)
design approach as a result of a close innovation and young entrepreneurship further to the inclusion in its carbon
cooperation between AIA and the in the air-transport and tourism footprint of indirect emission sources
individual concessionaires operating industry, in April 2015 we introduced and its work to engage other members
therein. The product range offered the “Digital Gate” airport initiative in of the airport community in the fight
to passengers through the new cooperation with the Athens University against climate change. In fact, the
commercial facilities was equally of Economics and Business and the airport company managed to reduce its
updated and aligned with the latest scientific support of the Laboratory of carbon footprint by 42% between 2005
market trends and customer needs. Electronic Commerce and Business. and 2015 following the implementation
These interventions produced The initiative included a contest for of a series of measures to reduce
remarkable results as witnessed by the best digital ideas with potential consumption of electricity, natural gas
total sales and the average passenger for implementation at the airport and and fuel.
spending index. resulted in an impressive participation
with 162 entries and 83 proposals. By implementing a waste management
Despite the ongoing Greek economy Six winners will have the chance to concept based on the “Polluter Pays”
crisis causing major financial losses implement their proposal in the Athens principle, AIA managed to maintain a
across all market grounds, AIA’s airport environment while one more recycling rate of 52%. Of course, AIA’s
property business, with a wide will receive specialised guidance from environmental profile is also bolstered
portfolio of activities, performed the University. by the 8.05 MWp Photovoltaic Park
equally well compared to 2014, which helps avoid nearly 12,000 tonnes
exploiting the one-stop-shop airport In recognition of the innovation of CO2 annually.
concept. Traffic-dependant property implemented for the continuous
developments benefited from the enhancement of service quality, Destination Athens
historical traffic increase noted within significant distinctions were awarded
the year. for both ‘i-mind’, our original service As part of the initiatives undertaken
quality motivation tool that offers to each year for the promotion of
As every year, our focus remained all AIA employees the opportunity to Athens, AIA has implemented a series
on efficiency, service improvement, experience airport services through the of destination marketing targeted
operations and customer experience. eyes of the passenger. actions and initiatives by forging
Regarding the latter, we set a strong relations and strategic co-
strategy to improve the experience As a result of our commitment to operations and synergies with tourism
our airport offers through more contribute to the cultural life of organisations and associations. The
digitalised services for passengers, the city, more than 250,000 people fact that foreign visitors with Athens
airlines and users of the terminal visited the airport permanent and as their final destination significantly
and airport infrastructure and elicit periodical exhibitions or enjoyed a increased during last year denotes the
passenger interaction by using mobile unique entertainment experience effectiveness of such strategic synergies
10 | aia.gr
aiming to deliver a unique airport solutions, thus creating a personalised through the “Fly me to the Moon”
experience to passengers and visitors, experience for each passenger. artistic programme which hosts live
generating, at the same time, revenues Within this context, we noted the performances of distinguished artists
for the airport company. The airport’s emerging demand for Wi-Fi access and groups, such as the Athens State
shopping centre indeed demonstrated at the Main Terminal Building and Orchestra, the Greek National Opera
a remarkable performance as a result upgraded “ATH Free”, our user- and numerous contemporary artists.
of traffic growth and the outstanding friendly free wireless internet service.
performance of the fully renovated In addition, taking advantage of new As a responsible Neighbour, our 2015
and expanded Extra-Schengen retail digital channels, we used social media Local Communities Action Plan focused
area. Main design characteristics to their fullest potential, providing primarily on educational and social
included the centralisation of the personalised information to users and issues in light of the on-going economic
security screening facilities at the customers and enhancing awareness. recession, thus underlining AIA’s role
entrance of the Extra-Schengen AIA claims an international first for as a social partner. In addition, our
area, which allowed passengers to introducing flight airport information strong environmental performance was
visit the retail units stress-free from through Facebook Messenger, an honoured with a number of important
relevant procedures, the creation of a already awarded service branded as distinctions, while we renewed our
duty free walk-through concept and “ATH Messenger” which provides certification for Environmental
the creation of approximately 500 real time, accurate information on Management & Services in accordance
square metres of additional retail flight status, Airport Shops, Food & with the ISO 14001:2004 standard.
space. New retail and catering units Beverage, as well as available offers to
were developed in the renovated mobile, tablet or laptop users. With regard to our environmental role,
area, incorporating elements from AIA’s Airport Carbon Accreditation
the prevailing new contemporary With the aim to promote digital was renewed at Level 3 (Optimisation)
design approach as a result of a close innovation and young entrepreneurship further to the inclusion in its carbon
cooperation between AIA and the in the air-transport and tourism footprint of indirect emission sources
individual concessionaires operating industry, in April 2015 we introduced and its work to engage other members
therein. The product range offered the “Digital Gate” airport initiative in of the airport community in the fight
to passengers through the new cooperation with the Athens University against climate change. In fact, the
commercial facilities was equally of Economics and Business and the airport company managed to reduce its
updated and aligned with the latest scientific support of the Laboratory of carbon footprint by 42% between 2005
market trends and customer needs. Electronic Commerce and Business. and 2015 following the implementation
These interventions produced The initiative included a contest for of a series of measures to reduce
remarkable results as witnessed by the best digital ideas with potential consumption of electricity, natural gas
total sales and the average passenger for implementation at the airport and and fuel.
spending index. resulted in an impressive participation
with 162 entries and 83 proposals. By implementing a waste management
Despite the ongoing Greek economy Six winners will have the chance to concept based on the “Polluter Pays”
crisis causing major financial losses implement their proposal in the Athens principle, AIA managed to maintain a
across all market grounds, AIA’s airport environment while one more recycling rate of 52%. Of course, AIA’s
property business, with a wide will receive specialised guidance from environmental profile is also bolstered
portfolio of activities, performed the University. by the 8.05 MWp Photovoltaic Park
equally well compared to 2014, which helps avoid nearly 12,000 tonnes
exploiting the one-stop-shop airport In recognition of the innovation of CO2 annually.
concept. Traffic-dependant property implemented for the continuous
developments benefited from the enhancement of service quality, Destination Athens
historical traffic increase noted within significant distinctions were awarded
the year. for both ‘i-mind’, our original service As part of the initiatives undertaken
quality motivation tool that offers to each year for the promotion of
As every year, our focus remained all AIA employees the opportunity to Athens, AIA has implemented a series
on efficiency, service improvement, experience airport services through the of destination marketing targeted
operations and customer experience. eyes of the passenger. actions and initiatives by forging
Regarding the latter, we set a strong relations and strategic co-
strategy to improve the experience As a result of our commitment to operations and synergies with tourism
our airport offers through more contribute to the cultural life of organisations and associations. The
digitalised services for passengers, the city, more than 250,000 people fact that foreign visitors with Athens
airlines and users of the terminal visited the airport permanent and as their final destination significantly
and airport infrastructure and elicit periodical exhibitions or enjoyed a increased during last year denotes the
passenger interaction by using mobile unique entertainment experience effectiveness of such strategic synergies
10 | aia.gr
