Page 11 - Annual Report 2015 EN

 

 

 

 

 

Page 11 - Annual Report 2015 EN
P. 11
Annual Report 2015

and highlights the necessity for all Overall, 2015 was a year of very screening concept in the area and
industry organisations to continue their positive traffic and financial results, a series of significant operational
cooperation with the long-term strategic with 2016 being a year expected to improvements with the aim to
aim to establish Athens as one of the offer plenty of opportunities, amidst a improve passengers’ service level
most appealing tourist destinations series of critical challenges. and expand commercial space.
worldwide.
• Major challenges include the • The privatisation of the 14 Greek
In this light, Athens International aggravation of the refugee crisis, regional airports is a development
Airport hosted the 3rd Airport Chief terrorism and the continuing of immense significance for
Executives’ Symposium (ACES- geo-political issues in Middle the Greek aviation market. We
Athens) in November 2015. This East. Although these are mostly understand that the relevant
AIA initiative which takes place in pan-European or even universal concession will commence towards
Athens on an annual basis aims on issues with the decision-making and the end of 2016. We believe that
one hand to highlight the impact of the potential consequences far beyond healthy industry competition
air transport industry and airports, in our control, we are constantly introduced through the operation of
particular, on the development of the monitoring all recent developments the regional airports by a strategic
destinations they serve and, on the for any potential decisions on new investor, together with the required
other, to undertake initiatives for the regulations or processes that may presence of regulatory authorities,
strengthening of Athens as a tourism affect the airport’s operation and will have a positive impact on
destination. This year’s event served of course its business performance. the Greek aviation market and
as an ideal platform for the synthesis In this respect we are in close consequently on AIA.
of ideas and opinions at the highest cooperation with the involved
level and was attended by more than authorities and ACI Europe. • Following a relevant invitation from
100 top executives from air transport, the competent Greek authorities
the financial sector and the tourism • With regard to passenger traffic, the and in accordance with the ADA,
industry. already announced developmental AIA has agreed to enter into a new
plans of the two home carriers round of discussions with the Greek
On this occasion we presented the but also of other visiting carriers State on the potential extension of
new, highly creative campaign ‘Speak demonstrate an increase in seat AIA’s concession period.
AΘenian. Be an AΘenian’, designed capacity and additional flights.
following a survey conducted by Indeed, demand on one side for In March 2016 AIA celebrates 15
Marketing Greece and AIA on the travelling to Athens and Greece years of airport operation.
Athens’ tourism product. The campaign in general continues to be strong,
followed through last year’s successful while on the other airline and Over this period we have witnessed
“I’m an Athenian, too” campaign and airport cost structure remains spectacular developments in the
once more ran under the auspices of competitive resulting in attractive aviation industry but also dramatic
the City of Athens with the support of yields for air carriers. As a very changes in our country. During this
the Athens-Attica & Argosaronic Hotel significant positive aspect on time, however, AIA has managed
Association and Aegean Airlines. the traffic potential, we cannot to steadily perform as an operator
emphasise enough the importance of exemplary services, a centre for
The challenge of enhancing Athens’ of the presence in Athens of two healthy business development and
connectivity and developing its hubbing healthy and expanding home competition, a responsible citizen and
potential has been for many years carriers. employer and a creator of significant
among AIA’s strategic goals and a focal financial value for the Greek State
point of the common efforts of the • Consistent to our strategic aim and private shareholders. This has
airport and its airline partners. To this to constantly provide value-for- been the result of a sound business
end, AIA launched the “TAG Athens” money services to airlines, business strategy and a corporate model
Project, in order to incentivize airlines partners and passengers, we which proved prudent, visionary and
to establish attractive pricing as on implement an annual investment resilient. We are thus confident that
routes where Athens is the intermediate programme which includes AIA will successfully address future
point and passengers in order to select expenditures in most areas of challenges and maintain its course of
Athens as their intermediate point. airport business and operations. In both financial and non-financial value
With the slogan “TAG Athens – TAGs 2016 the most prominent of these performance.
you to the World” AIA aimed at investments is the operational,
attracting passengers from the Balkans, aesthetic and commercial upgrade Prof. (Em.) Dr
Central and Eastern Europe with Asia/ of the Intra-Schengen section of Panagiotis Ioannis N.
Pacific and Africa regions as their final the main terminal. The project Roumeliotis Paraschis
destination. includes the upgrade of the security Chairman CEO

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