Page 9 - Airport Consulting Services

Areas of Cooperation 09

Corporate Marketing

° Definition, development and strengthening
of a competitive airport brand

° Safeguarding & promoting corporate
image & identity

Targeted Marketing

° Airport to Airline Marketing
i. Route Analysis & Development
ii. Marketing Services

° Airport to Business Marketing
Promotion of business & commercial opportunities
to the airport

° Airport to Customer Marketing
Effective promotion of the airport’s services &
facilities to the end customer
in order to ensure profitability

Market Intelligence

° Design and implementation of Market Research program

° Turning data into decision-making information
° Effective utilization of specialized software tools