Page 5 - Aerostat Handbook 2015
P. 5
Aerostat Handbook 2015
Foreword
June 2016
For AIA, 2015 was a milestone year since, despite uncertainty and exceptional conditions, passenger traffic
dynamics remained strong within the year and the robust growth momentum continued, with the airport
recording an all-time high passenger traffic performance reaching 18.1 million passengers.
In the course of 2015, AIA continued its dynamic marketing strategy and incentives policy. Its aeronautical
marketing strategy encompasses comprehensive developmental and targeted programmes for airlines
including incentives and marketing support packages and constitutes a cornerstone of AIA’s aeronautical
strategy for healthy financial growth. In total, fourteen different incentives both for development and
sustainability were in effect during 2015. More than 80% of the operating carriers made use of one or
more targeted incentives. Furthermore, more than 40 of our airline partners enjoyed benefits from AIA’s
traditional developmental incentives and marketing support to a significant degree.
During the last five years not only has AIA intensified its marketing efforts towards its airline and business
partners and to consumers but we have also extended our efforts towards actively supporting Athens as
a destination. In particular, AIA has implemented a series of destination marketing targeted actions and
initiatives by forging strong relations and strategic co-operations and synergies with tourism organisations
and associations (Association of Tourism Enterprises, Greek National Tourism Organisation, Ministry of
Tourism, Marketing Greece, etc.). We should definitely highlight the digital campaign for Athens “Speak
Aθenian. Be an Aθenian.”; launched last December, designed and implemented by AIA and Marketing Greece
and already twice awarded, the campaign highlights the unique match of the city’s diverse attractive faces,
its historical profile and distinctive modern character, through a creative synthesis of Greek and English
words. Actions to reinforce Athens’ attractiveness as a tourism destination have significantly contributed
to the recovery of the city’s image and the increase of foreign tourists’ arrivals.
In recognition of the continuous and dynamic support it offers to its airline partners, AIA was voted by
the airlines as the winner in the 4-20 m. passengers’ category at “Routes Europe”, the largest airline and
airport networking route development forum in Europe which this year was held in Krakow, Poland. With
16 distinctions in 12 years, Athens International Airport is the most awarded airport at Routes.
“Aerostat”, now in its 14th edition, has proven to be a credible information tool, comprising a wide range
of important statistics relating to the Athens travel market. This handbook traditionally includes major
developments in typical traffic segments, performance of main operational processes, passengers’ profile,
development of incoming and outgoing tourism passing through the airport and major market trends in
Greece and worldwide.
Through this compilation of important market information, we continue committing ourselves to offering
substantial support to our customers and business partners by providing an extended market intelligence
portfolio and most importantly by focusing on introducing pioneer initiatives which honour our risk-sharing
philosophy towards our airline –partners and promote our city as a prime destination.
Ioanna Papadopoulou
Director, Communications & Marketing
aia.gr | 5
Foreword
June 2016
For AIA, 2015 was a milestone year since, despite uncertainty and exceptional conditions, passenger traffic
dynamics remained strong within the year and the robust growth momentum continued, with the airport
recording an all-time high passenger traffic performance reaching 18.1 million passengers.
In the course of 2015, AIA continued its dynamic marketing strategy and incentives policy. Its aeronautical
marketing strategy encompasses comprehensive developmental and targeted programmes for airlines
including incentives and marketing support packages and constitutes a cornerstone of AIA’s aeronautical
strategy for healthy financial growth. In total, fourteen different incentives both for development and
sustainability were in effect during 2015. More than 80% of the operating carriers made use of one or
more targeted incentives. Furthermore, more than 40 of our airline partners enjoyed benefits from AIA’s
traditional developmental incentives and marketing support to a significant degree.
During the last five years not only has AIA intensified its marketing efforts towards its airline and business
partners and to consumers but we have also extended our efforts towards actively supporting Athens as
a destination. In particular, AIA has implemented a series of destination marketing targeted actions and
initiatives by forging strong relations and strategic co-operations and synergies with tourism organisations
and associations (Association of Tourism Enterprises, Greek National Tourism Organisation, Ministry of
Tourism, Marketing Greece, etc.). We should definitely highlight the digital campaign for Athens “Speak
Aθenian. Be an Aθenian.”; launched last December, designed and implemented by AIA and Marketing Greece
and already twice awarded, the campaign highlights the unique match of the city’s diverse attractive faces,
its historical profile and distinctive modern character, through a creative synthesis of Greek and English
words. Actions to reinforce Athens’ attractiveness as a tourism destination have significantly contributed
to the recovery of the city’s image and the increase of foreign tourists’ arrivals.
In recognition of the continuous and dynamic support it offers to its airline partners, AIA was voted by
the airlines as the winner in the 4-20 m. passengers’ category at “Routes Europe”, the largest airline and
airport networking route development forum in Europe which this year was held in Krakow, Poland. With
16 distinctions in 12 years, Athens International Airport is the most awarded airport at Routes.
“Aerostat”, now in its 14th edition, has proven to be a credible information tool, comprising a wide range
of important statistics relating to the Athens travel market. This handbook traditionally includes major
developments in typical traffic segments, performance of main operational processes, passengers’ profile,
development of incoming and outgoing tourism passing through the airport and major market trends in
Greece and worldwide.
Through this compilation of important market information, we continue committing ourselves to offering
substantial support to our customers and business partners by providing an extended market intelligence
portfolio and most importantly by focusing on introducing pioneer initiatives which honour our risk-sharing
philosophy towards our airline –partners and promote our city as a prime destination.
Ioanna Papadopoulou
Director, Communications & Marketing
aia.gr | 5
