Page 5 - Aerostat_Handbook_2016
P. 5
Foreword
June 2017
During 2016 the global air transport industry continued to demonstrate a solid
performance despite the economic and political instability in many parts of the world.
Within this framework, not only has our airport recorded an all-time high performance in
terms of passenger throughput, but it also surpassed the 20 million mark.
In the course of the year AIA continued its dynamic marketing strategy and incentives
policy encompassing comprehensive developmental and targeted programmes for airlines
which include incentives and marketing support packages.
In total, thirteen different incentives, both for development and for sustainability, were
in effect during 2016. These incentives are applied in a fully transparent and non-
discriminatory manner. Approximately 60% of the operating carriers made use of one or
more targeted incentives. Furthermore, more than 30 of AIA’s airline partners enjoyed
benefits deriving from traditional developmental incentives and marketing support to a
significant degree.
During the last five years, AIA has devoted innovative and substantial marketing efforts
to its Airline & Business partners and Consumers and has also extended its endeavours
to actively support Athens as a Destination. Actions to reinforce Athens’ attractiveness
as a tourism destination have significantly contributed to the recovery of the city’s image
and the increase in foreign tourists’ arrivals to our city. Within this context and as a part
of the Destination Marketing initiatives undertaken for the promotion of Athens, AIA, in
a strategic cooperation with the Municipality of Athens, Aegean Airlines and Marketing
Greece has initiated a unique project, namely ATP (Athens Tourism Partnership Project).
The outcome of this institutional cooperation has already generated a unique online/digital
campaign for Athens, which was launched to the public during a press conference at the
Athens City Hall during December 2016.
“Aerostat”, now in its 15th edition, has proven to be a credible information tool,
encompassing a wide range of important statistics relating to the Athens travel market.
Traditionally, this handbook includes major developments in typical traffic segments,
performance of main operational processes, passengers’ demographics, development of
incoming and outgoing tourism passing through the airport and major market trends in
Greece and worldwide.
Through this compilation of important market information, we continue to commit
ourselves to offering substantial support to our customers and business partners by
providing an extended market intelligence portfolio and, most importantly, by focusing
on introducing pioneer initiatives which honour our risk-sharing philosophy towards our
airline –partners and promote our city as a prime destination.
Ioanna Papadopoulou
Director, Communications & Marketing
5
June 2017
During 2016 the global air transport industry continued to demonstrate a solid
performance despite the economic and political instability in many parts of the world.
Within this framework, not only has our airport recorded an all-time high performance in
terms of passenger throughput, but it also surpassed the 20 million mark.
In the course of the year AIA continued its dynamic marketing strategy and incentives
policy encompassing comprehensive developmental and targeted programmes for airlines
which include incentives and marketing support packages.
In total, thirteen different incentives, both for development and for sustainability, were
in effect during 2016. These incentives are applied in a fully transparent and non-
discriminatory manner. Approximately 60% of the operating carriers made use of one or
more targeted incentives. Furthermore, more than 30 of AIA’s airline partners enjoyed
benefits deriving from traditional developmental incentives and marketing support to a
significant degree.
During the last five years, AIA has devoted innovative and substantial marketing efforts
to its Airline & Business partners and Consumers and has also extended its endeavours
to actively support Athens as a Destination. Actions to reinforce Athens’ attractiveness
as a tourism destination have significantly contributed to the recovery of the city’s image
and the increase in foreign tourists’ arrivals to our city. Within this context and as a part
of the Destination Marketing initiatives undertaken for the promotion of Athens, AIA, in
a strategic cooperation with the Municipality of Athens, Aegean Airlines and Marketing
Greece has initiated a unique project, namely ATP (Athens Tourism Partnership Project).
The outcome of this institutional cooperation has already generated a unique online/digital
campaign for Athens, which was launched to the public during a press conference at the
Athens City Hall during December 2016.
“Aerostat”, now in its 15th edition, has proven to be a credible information tool,
encompassing a wide range of important statistics relating to the Athens travel market.
Traditionally, this handbook includes major developments in typical traffic segments,
performance of main operational processes, passengers’ demographics, development of
incoming and outgoing tourism passing through the airport and major market trends in
Greece and worldwide.
Through this compilation of important market information, we continue to commit
ourselves to offering substantial support to our customers and business partners by
providing an extended market intelligence portfolio and, most importantly, by focusing
on introducing pioneer initiatives which honour our risk-sharing philosophy towards our
airline –partners and promote our city as a prime destination.
Ioanna Papadopoulou
Director, Communications & Marketing
5
