Page 10 - Annual Report 2013
P. 10
01 Joint Address by the Chairman and the CEO
A special mention should be made
here in AIA’s effort to enhance its digital
footprint in 2013 by launching the new
corporate website and introducing
its Facebook and Twitter accounts: in
these rapidly changing times, our aim
is to increase digital touch points and
reinforce the airport’s presence within
the ever-growing digital ecosystem,
always through an honest and engaging
dialogue with the public.
2014 Outlook
AIA’s recent Business Plan clearly
indicates that we are at a turning point
towards recovery and incorporates
positive financial and business
projections for the Airport Company
after a five year period of traffic and
business contraction.
Nevertheless, this period has
allowed companies built on healthy
foundations like AIA to address
challenges generated by the crisis and
become more efficient and effective.
We consider as key issues which will
shape the performance of 2014 the
following:
Firstly, economic conditions which
continue to suffer from the sovereign
crisis and recession are likely to
drive changes in our future business
environment; however, certain of the
economic indicators show clear signs
of stabilisation in view of a potential
upcoming recovery.
Over the last months we have
witnessed clear indications of
improvement in the tourism flows
in Athens and Greece in general,
marking the re-emergence of Athens
in particular as a competitive and
attractive tourist destination. This
comes after a series of blemishes in
the city’s reputation and competitive
position. With tourism being the
number one economic asset of
the country, as the recent study of
McKinsey on the Greek economy
has shown, the foreseen realisation
of major developments in the Attica
coastal line as well as on-going efforts
for the advancement of the city-break
and cruise tourism sectors can have
a very significant long-term effect in
the Athens destination market and of Professor Nickolaos G. Travlos
course in our airport’s traffic. Chairman of the Board of Directors
10 / aia.gr
A special mention should be made
here in AIA’s effort to enhance its digital
footprint in 2013 by launching the new
corporate website and introducing
its Facebook and Twitter accounts: in
these rapidly changing times, our aim
is to increase digital touch points and
reinforce the airport’s presence within
the ever-growing digital ecosystem,
always through an honest and engaging
dialogue with the public.
2014 Outlook
AIA’s recent Business Plan clearly
indicates that we are at a turning point
towards recovery and incorporates
positive financial and business
projections for the Airport Company
after a five year period of traffic and
business contraction.
Nevertheless, this period has
allowed companies built on healthy
foundations like AIA to address
challenges generated by the crisis and
become more efficient and effective.
We consider as key issues which will
shape the performance of 2014 the
following:
Firstly, economic conditions which
continue to suffer from the sovereign
crisis and recession are likely to
drive changes in our future business
environment; however, certain of the
economic indicators show clear signs
of stabilisation in view of a potential
upcoming recovery.
Over the last months we have
witnessed clear indications of
improvement in the tourism flows
in Athens and Greece in general,
marking the re-emergence of Athens
in particular as a competitive and
attractive tourist destination. This
comes after a series of blemishes in
the city’s reputation and competitive
position. With tourism being the
number one economic asset of
the country, as the recent study of
McKinsey on the Greek economy
has shown, the foreseen realisation
of major developments in the Attica
coastal line as well as on-going efforts
for the advancement of the city-break
and cruise tourism sectors can have
a very significant long-term effect in
the Athens destination market and of Professor Nickolaos G. Travlos
course in our airport’s traffic. Chairman of the Board of Directors
10 / aia.gr
