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17th Airline Marketing Workshop
 

Athens International Airport awards airlines for their development in 2016 at the “Lighthouse” of the Stavros Niarchos Foundation Cultural Center

The 17th Airline Marketing Workshop organized by the Athens International Airport, was dedicated to innovation and the “novel” approach, under the title “Making the … novel way”. More than 200 guests had the opportunity to follow a rich agenda of topics, serving, as every year, as an ideal platform for a substantial dialogue among the airport and its key partners.

Based on an actual novel titled “Lost and Found: An Aθenian Story”, written especially for the Athens International Airport in the framework of the inventive and awarded campaign “Aviation Marketing delivered in a … novel way”, the guest speakers and AIA representatives composed a rich agenda at Athens’ brand-new Stavros Niarchos Foundation Cultural Center, including the following topics:

•    Athens market overview 2016, including latest technology developments, revamp of airport infrastructure and airport commitment in environmental protection reflected in AIA’s certification for carbon neutrality.
•    Round the World: Ms. Effie Panagiotopoulou, Ryanair Media and Advertising Manager / Brand Communications, presented the airline’s business model and innovations
•    Colourful Airplanes: Mr. Lee Lik Hsin, CEO of Scoot, the newcomer in the Athens market, presented the airline’s profile and the new route that will connect Athens with Singapore as of June
•    A connected world: How to improve airport capacity management through Collaborative Scheduling Decisions, by Professor Konstantinos G. Zografos, Lancaster University Management School
•    A row of bizarre coincidences, by the inspirational speaker, Mr. Caspar Berry, on risk taking and decision making
•    “Lost and Found: An Aθenian Story”: The prospect of Athens as a city break destination, by Mr. Iossif Parsalis, General Manager, Marketing Greece
•    And… more of Athens, with the campaign “One City Never Ending Stories” of the Αthens Tourism Partnership, (a collaboration of Athens Municipality, Aegean Airlines and Athens International Airport) presented by Thanassis Papathanassiou, Vice President & Executive Creative Director, Frank & Fame

Athens International Airport CEO, Yiannis Paraschis, concluded the workshop with the closing credits dedicated to the course that led to the very positive 2016 track record, highlighting the exceptional cooperation and efforts of the entire airport community.

Moreover, as every year, Athens International Airport also presented its annual awards to the airlines that achieved the fastest development and the highest increases in passenger volumes in their scheduled services during 2016.

This year’s airline awards, as per respective category, were the following:
 
A. Best of the TOP-10 Airlines Award in 2016
 
  - Ryanair was awarded as the overall fastest growing airline operating at AIA in 2016, among the 10 airlines that recorded the highest passenger traffic volumes. In the same category, Emirates was highly commended.
 
Β. Fastest Growing Airline Award per geographical region (Highest percentage passenger growth, 2016 /2015)

- Ryanair was awarded as the fastest growing airline in the domestic sector.

- Astra Airlines was highly commended.

- Blue Air was awarded as the fastest growing airline for Western Europe while Ryanair was highly commended.
 
- Aegean Airlines was awarded as the fastest growing airline for Eastern Europe while Ukraine International Airlines was highly commended.
 
- Aegean Airlines was awarded as the fastest growing airline for the Middle East while El Al Israel Airlines was highly commended.

Aegean Airlines was awarded as the fastest growing airline for Africa while Egypt Air was highly commended.

C. Fastest Growing Airline - Seasonal Route
 
Israir received the award for achieving the highest percentage annual passenger growth in summer 2016, while Croatia Airlines was highly commended.

D. Best New Entrant Performance Award
 
Ellinair was awarded for recording the highest passenger traffic numbers, among all new comers

Ε.  Fastest Growing Airline - Thin Route Award
 
- Sky Express received the award for achieving the highest percentage annual passenger growth in 2016, while Royal Jordanian was highly commended.

F.   Highest Ranking European Destination
 
- British Airways received the award for the highest contribution in making London the top European destination out of Athens.
 
G.   Highest Ranking Non-European Destination
 
  - Qatar Airways received the award for the highest contribution in making Doha the top non-European destination out of Athens.
 
Η. Overall Traffic Development Award

   Ryanair was awarded for presenting the highest passenger volumes increase at Athens International Airport in 2016. 

Also:

Aegean Airlines was awarded as the favourite airline for 2016 among the European passengers using the Athens International Airport (source: AIA official annual survey).
 
Emirates was awarded as the favourite airline for 2016 among the non-European passengers using the Athens International Airport (source: AIA official annual survey).



Special Destination … “Lost and Found” Awards for the re-establishment of routes to / from Athens

Emirates was awarded for re-establishing the Athens – New York direct route.

Scoot was awarded for re-establishing the Athens – Singapore direct route.



On the occasion of AIA’s 17th Airline Marketing Workshop, Ioanna Papadopoulou, Director, Communications & Marketing, pointed out:

“It was our utmost pleasure to welcome for another year our airline partners, in Athens International Airport’s 17th Airline Marketing Workshop.  It is very important to us that an annual event like our Workshop, keeps fostering the spirit of innovation and novelty. That was indeed the main theme and the true essence of this year’s gathering, which reflects our philosophy as the airport community jointly moves ahead on a common and mutually beneficial course.

This year’s venue, the “Lighthouse” of the Stavros Niarchos Foundation Cultural Center, made our event a very special experience for us all. We are the first company hosting an event at this brilliant “new destination” of our city. It was indeed an ideal spot for us to present our strategic and targeted actions, aiming at enhancing the connectivity of Athens.

Once more, we would like to sincerely thank our airline partners and re-affirm our commitment to keep supporting them in the same spirit of substantial collaboration.”



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16th Airline Marketing Workshop
 

Athens International Airport awards airlines for their development in 2015

AIA’s airline marketing support programmes, designed to apply to the airlines’ specific profiles and developmental needs – a package of tailor made, targeted actions also presented in the airport’s highly creative and awarded campaign “Tailor Made Airline Marketing” - along with an overview of the first 15 years of Athens International Airport - were the main focus of the 16th Airline Marketing Workshop, a gathering organized by AIA on an annual basis.

AIA’s Workshop was held on March 3rd, serving, as every year, as an ideal platform for a substantial dialogue among the airport and its key partners, offering a rich agenda of topics, including: The year 2015 review, AIA’s Destination Marketing initiatives for Athens, liberalization and profits for the airline industry, travel loyalty schemes, and the enhancement of passenger experience at the Athens International Airport.
 
The 250 guests had the opportunity to attend the presentations of key speakers, namely, Dr Barry Humphreys - CBE, BKH Aviation, Kam Jandu - Director Aviation Budapest Airport, Aldo Schmid – Aviation Marketing & Traffic Rights Manager Milan Airports SEA, Maria Kouroupi – Senior Marketing Manager Hermes Airports and Arkadiusz Mlyniec - Business Solution Manager, COMARCH.

In addition, this year’s Airline Marketing Workshop offered a special highlight moment, when, airport employees presented on stage, for the first time, their new terminal uniforms, created by the famous Greek designer, Sophia Kokosalaki.

As every year, the Athens International Airport also presented its annual awards to the airlines that achieved the fastest development and the highest increases in passenger volumes in their scheduled services during 2015.
 
The airline awards, as per respective category, were the following:
 
A. Best of the TOP-10 Airlines Award
 
-    Turkish Airlines was awarded as the overall fastest growing airline operating at AIA in 2015, among the 10 airlines that recorded the highest passenger traffic volumes.
 
Β.  Fastest Growing Airline - Thin Route Award
 
Sky Express received the award for achieving the highest percentage annual passenger growth in 2015, while Bulgaria Air was highly commended.
 
C.    Fastest Growing Airline – Seasonal European Route
 
Germanwings received the award for achieving the highest percentage passenger growth in the summer period of 2015, while Brussels Airlines was highly commended.

D.    Fastest Growing Airline – Seasonal Non-European Route

 

Air Canada Rouge received the award for achieving the highest percentage passenger growth in the summer period of 2015, while Delta Airlines was highly commended.
 
E.    Highest Ranking European Destination
 
easyJet received the award for the highest contribution in making London the top European destination out of Athens.
 
F.  Highest Ranking Non-European Destination
 
Qatar Airways received the award for the highest contribution in making Doha the top non-European destination out of Athens.
 
G.    Fastest Growing Airline Award per geographical region (Highest percentage passenger growth, 2015 /2014)
 
Aegean Airlines / Olympic Air was awarded as the fastest growing airline in the domestic sector.
 
- Turkish Airlines was awarded as the fastest growing airline for Western Europe, while Transavia was highly commended.
 
Ukraine International Airlines was awarded as the fastest growing airline for Eastern Europe, while Aegean Airlines was highly commended.
 
Aegean Airlines was awarded as the fastest growing airline for the Middle East while Etihad Airways was highly commended.
 
 H. Best New Entrant Performance Award
 
Ryanair was awarded for recording in 2015 the highest passenger traffic numbers, among all new comers that launched scheduled operations in 2014. Transavia France was highly commended.
 
 I. Overall Traffic Development Award

Aegean Airlines was awarded for presenting the highest passenger volumes increase at Athens International Airport in 2015. 

 
Also:
 
Aegean Airlines was awarded as the favourite airline for 2015 among the European passengers using the Athens International Airport (source: AIA official annual survey).
 
Emirates was awarded as the favourite airline for 2015 among the non-European passengers using the Athens International Airport (source: AIA official annual survey).
 


 
Special Awards:
 
Special Distinction “Record Year 2015”
 
Ryanair was awarded for its key contribution in the additional passenger traffic volumes recorded at the airport during the record year 2015.
 
 Special Anniversary 2001-2015 Award
 
Aegean Airlines was awarded for carrying the biggest number of passengers through the airport in the period 2001 – 2015. Lufthansa was highly commended in the same category.
 
 
On the occasion of AIA’s 16th Airline Marketing Workshop, Ioanna Papadopoulou, Director, Communications & Marketing, pointed out:
 
“It was our utmost pleasure to welcome for one more year our airline partners in our Airline Marketing Workshop; this annual meeting is by now an institution in the aviation market, reflecting the essence of our philosophy as we move ahead on a common, mutually beneficial course within a highly challenging and constantly evolving environment. This year, we presented our marketing strategy and actions, including all targeted schemes and initiatives we have designed and implemented, to create the environment allowing airlines to further develop and boost Destination “Athens” as well. Once more, we would like to sincerely thank our airline partners and reaffirm our commitment to keep supporting them in the same spirit of substantial collaboration.”

 

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15th Airline Marketing Workshop
 

Connectivity held the leading role of the 15th Airline Marketing Workshop, organized by Athens International Airport. This year’s Workshop, held on February 19th, reviewed 2014, a year marked by significant traffic recovery, and dealt with the increase of the Athens network connectivity and the optimistic prospects for traffic development in 2015.

For the last 15 years the annual Airline Marketing Workshop, an internationally acknowledged innovative initiative of Athens International Airport, has evolved into a true institution for the Athens aviation market. Aiming at the exchange of views between the airport and its airline partners, the Workshop serves as an ideal platform for a substantial cooperation among aviation partners in the context of the industry’s many issues and challenges. As every year, the content of the Workshop reflects the Athens International Airport’s philosophy to offer airlines its continuous support and useful tools to assist in their developmental efforts, especially during the continuing adverse economic conditions.

A year of record growth for the Athens aviation market

Key points of the 2014 review were extensively presented during this year’s Workshop: As regards network development, in the previous year Athens connectivity increased significantly, with 8 new airlines, 13 new international destinations and 168 new international weekly services in the summer. Passenger traffic recorded a 21.2% increase, surpassing 2013 levels by 2.7 million: Foreign travellers rose by 29%, while Greek passengers recorded a double-digit increase as well (+22.5%). Following its impressive growth in passenger traffic, flights and seats, Athens airport climbed at the top position among European airports in its category.

Agenda of this year’s Workshop included among others: an experts’ panel discussion on aviation trends and perspectives moderated by Ralph Anker, Chief Analyst of the anna.aero international aviation web portal; AIA’s IT&T Director, George Demetriades, presented airport’s innovations and developments; new trends in the Media world were presented by George Frangakis, Managing Director, Forestview and Jeff Howe, Editor of The Wired Magazine, with a presentation on “Crowd Sourcing”; and, the Director General of ACI Europe, Olivier Jankovec gave a presentation on global aviation connectivity. In his closing credits, AIA’s CEO, Yiannis Paraschis, highlighted positive perspectives following a year that produced great results and took the chance to thank the airlines for their excellent cooperation and commitment to the Athens market.

In addition, as every year Athens International Airport rewarded the airlines that recorded the fastest growth and drastically increased passenger numbers in their scheduled services. “Connie” (from Connectivity) entertained the 180 attendees and added a special tone of music and dance during this year’s gathering!

The airline awards, as per respective category, were the following:

  1. Best of the TOP-10 Airlines Award was awarded to Emirates as the overall fastest growing airline operating at AIA in 2014, while Aegean Airlines and easyJet were highly commended.
  2. Fastest Growing Airline - Thin Route Award was awarded to Bulgaria Air for achieving the highest annual passenger growth in 2014, while Air Moldova was highly commended.
  3. Fastest Growing Airline - Seasonal Routes Award was awarded to Air Baltic for achieving the highest passenger growth in the summer period of 2014, while Air Canada and US Airways were highly commended.
  4. Highest Ranking European Destination was awarded to British Airways for the highest contribution in making London the top European destination out of Athens.
  5. Highest Ranking non-European Destination was awarded to Emirates for the highest contribution in making Dubai the top non-European destination out of Athens.
  6. Fastest Growing Airline Awards per geographical region (Highest percentage passenger growth, 2013 - 2014) were awarded to Aegean Airlines in the domestic sector, Transavia.com for Western Europe (with Vueling and Pegasus Airlines highly commended), Air Serbia for Eastern Europe (with Aegean Airlines and Aeroflot highly commended), Aegean Airlines for the Middle East (with Etihad Airways and El Al Israel Airlines also highly commended) and Egypt Air for the Africa region.
  7. Best New Entrant Performance was awarded to Ukraine International Airlines for recording the highest passenger traffic numbers among all newcomers that launched scheduled operations in 2013 and Aegean Airlines for presenting the highest passenger volumes increase at Athens International Airport in 2014, with Transavia.com also highly commended in this category.

Special awards were also awarded to Aegean Airlines as the favourite airline for 2014 among European passengers using Athens airport and Emirates as the favourite airline for the same year among non-European passengers using Athens airport. Both results were according to AIA’s official annual survey.

On the occasion of AIA’s 15th Airline Marketing Workshop, Ioanna Papadopoulou, Director, Communications & Marketing, pointed: “It was our great pleasure to welcome our airline partners to our Airline Marketing Workshop for one more year; this annual meeting has now become an institution in the aviation market and resonates our philosophy as we move ahead on a mutually beneficial common course. Once more, we would like to thank our airline partners and reconfirm our commitment to keep supporting them in the same spirit of substantial collaboration.”

 

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14th Airline Marketing Workshop
 

This year’s Airline Marketing Workshop was held on February 20th and worked on topics such as a market overview of the “stabilisation year” 2013, optimistic forecasts for traffic development in 2014, incentives policy for sustaining and enhancing of the overall Athens traffic, AIA’s actions aiming at boosting the city’s attractiveness and potential as a destination and the airport’s presence in the social media. Furthermore, guest speakers presented trends and future challenges for the global aviation industry, further development potential, extension of the tourist period for Athens, case-studies of the Turkish and Croatian destination marketing strategy and airports and airlines benefits from exploiting social media as witnessed by the international experience.

Finally, as every year, Athens International Airport awarded airlines with the fastest development and highest growth in passenger numbers in their scheduled services during 2013.

The airline awards, as per respective category, were the following:

  1. Best of the TOP-10 Airlines Award was awarded to Turkish Airlines as the overall fastest growing airline operating at AIA in 2013 among the 10 airlines that recorded the highest passenger traffic volumes, with Alitalia and Aegean Airlines also highly commended.
  2. Fastest Growing Airline in a Thin Route Award was awarded to Royal Jordanian for achieving the highest percentage annual passenger growth in 2013, with Pegasus Airlines also highly commended.
  3. Fastest Growing Airline / Seasonal Routes Award was awarded to Norwegian for achieving the highest percentage passenger growth in the summer period of 2013, while US Airways and Air Transat were also highly commended.
  4. Highest Ranking European Destination was awarded to British Airways for the highest contribution in making London the top European destination out of Athens.
  5. Highest Ranking non-European Destination was awarded to Emirates for the highest contribution in making Dubai the top non-European destination out of Athens.
  6. Fastest Growing Airline Awards per geographical region (highest percentage passenger growth, 2012 - 2013) were granted to Aegean Airlines in the domestic sector, Turkish Airlines for Western Europe (with SAS Scandinavian Airlines and Alitalia highly commended in the same category), Aegean Airlines for Eastern Europe (with Aeroflot and Tarom highly commended in the same category), El Al – Israel Airlines for the Middle East (with Emirates and Middle East Airlines also highly commended), Egypt Air for the Africa region and Air China for the Asia region. Aegean Airlines was awarded for presenting the highest passenger volumes increase at Athens International Airport in 2013 and Turkish Airlines and El Al - Israel Airlines were also highly commended.

Two special awards were also granted, one to Aegean Airlines as the favourite airline for 2013 among European passengers using the Athens airport and Emirates among non-European passengers using the Athens airport, according to AIA’s annual survey).

This year’s guest speakers were:

  • Christopher Kaparounakis, Vice President of GNTO
  • Iosif Parsalis, General Manager, Marketing Greece
  • Dr Rafael Echevarne, Director Economics and Programme Development, ACI World
  • Luis Fonseca de Almeida, Regional Director of the ICAO EURNAT (European & North Atlantic Office)
  • Tim-Jasper Schaaf, Director Marketing and Sales, IATA
  • Asli Gundogdu Aksungur, Tourism and Cultural Attaché, Turkish Tourist Board
  • Igor Borojević, Market Planning, Analysis and Strategy Department Manager, Croatian National Tourist Board
  • David McMullen, Vice President, SimpliFlying
  • Stavros Kontaktsis, VP / Strategy Director, avakon+

Journalist Mr Haris Ntigrintakis was Panel Moderator

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